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Managing the news refers to acts which are intended to influence the presentation of information within the news media. The expression managing the news is often used in a negative sense.
An example cited by the Communication, Cultural and Media Studies infobase concerns the February 1996 Scott Report on arms sales to Iraq. In the United Kingdom, the report was given early to certain officials.
People or organizations who wish to lessen the publicity concerning bad news may choose to release the information late on a Friday, giving journalists less time to pursue the story.
Staying "on message" is a technique intended to limit questions and attention to a narrow scope favorable to the subject.